Suppose a bundle of product variants is something you would like to offer your online customers. What if you allowed customers to create their Mix and Match bundles by choosing among the different variant options instead of a predefined one? But the question is How does Mix and Match Boost Customer Engagement and Sales?
According to the Harvard Business School, mixed bundling is especially effective—with pure bundling shown to reduce sales by over 20% compared to mixed bundling.
Mix and Match bundles combine several products into a single price instead of charging separate prices for each. This strategy works equally well for products and services. Businesses use third-party applications in their eCommerce stores to create mix-and-match bundles and boost B2B sales.
In this writing, you will learn about the strategies of how Mix and Match Boosts Customer Engagement and Sales. Moreover, the benefits of mix-and-match bundling and a bulk order app help businesses by letting them create different types of bundle variants.
From minimum order quantity to seasonal bundles and from specific products to customizable bundles. They are all methods to boost customer engagement and B2B sales.
What is Mix and Match Combination? Benefits Included!
There’s no doubt that product bundles are a great facilitator for B2B sellers in managing their inventory and also increasing sales. As a store owner, you might have seen different types of bundles in Shopify stores and other marketplaces. Mix and Match is one of them.
We’ve given a tutorial below on How you can create a Mix and Match bundle in Shopify
These bundle variants allow businesses to select different variants of a product—such as colors, sizes, or styles—within a single bundle. This strategy provides flexibility, giving them more control over their purchases, while also driving higher engagement and boosting sales.
There are several benefits mix and match bundle variant provides:
- Increased Customer Engagement
- Higher Per-Order Value
- Boosted Sales and Inventory Efficiency
- Enhanced Customer Satisfaction
- Encourages Bulk Buying
Benefits#1: Boosted Customer Engagement
Mix and match attracts buyers and gives them the flexibility to personalize their bundles. That creates a more engaging shopping experience. Instead of being limited to pre-set packages, they can create something that suits their needs. It encourages them to spend more time researching products and variants.
Benefits#2: Higher Per-Order Value
Mix-and-match bundles encourage buyers to purchase more items at once. It allows them to select multiple variants of a product; they are more likely to increase the quantity they buy. That drives up the average order value. This strategy is especially effective for upselling because customers may be more willing to add variants that they would not have considered if they had to buy items individually.
Benefits#3. Boosted Sales and Inventory Efficiency
Offering bundles that customers can personalize helps move more inventory, especially for products with multiple variants. It allows businesses to sell off slower-moving stock by combining it with more popular variants in a bundle. This can reduce excess inventory and help businesses optimize stock levels.
Benefits#4: Enhanced Customer Satisfaction
Mix and match is an effective way to guarantee buyer satisfaction. Then they can personalize and are more likely to be happy with their purchase and become repeat buyers. A mix-and-match option also shows that the business values customer choice.
Benefits#5: Encourages Bulk Buying
Mix-and-match bundles are more useful in wholesale and B2B settings, where businesses often need to order a variety of product variants. Offering the ability to purchase these variants in bulk under one order encourages higher volume purchases, simplifying the buying process and boosting B2B sales.
How Does Mix and Match Boosts customer engagement and sales in Shopify?
Mix and match work in Shopify through third-party apps. There’s a third-party app named Multivariants bulk order app. Merchants can use this Bulk Order App to select multiple product variants, such as color, size, or style, from a single page and add them to their cart in one action.
This has the major advantage of separating the process of comparing various products, hence reducing the number of pages a consumer has to go through before making the purchase.
To specify wholesale or bulk purchases, merchants can also define quantity restrictions and measures. This allows for the possibility of setting order minimums or maximums for each variant or the entire bundle, while still allowing for some freedom.
The app offers customizable product displays through grid or table layouts, making it simple for buyers to view and compare various options on one display screen.
Furthermore, the same functionality assists in inventory synchronization to make sure that which variants are available in the inventory or out of stock to avoid this scenario and increase sales.
5 Strategies to Increase Customer Engagement and B2B Sales Using Mix and Match In Multivariants
Using the Mix and Match feature in MultiVariants is an effective way to boost customer engagement and drive B2B sales. We’ll explain the 5 most effective strategies here:
- Offer Customizable Product Bundles
- Promote Large Quantities with Tiered Pricing
- Improve Inventory Visibility and Stock Management
- Simplify the Ordering Process with a Single Click Checkout
- Promote New Product Combinations
Strategy #1: Offer Customizable Product Bundles
Most people are always looking for bundles that resonate with them. By allowing B2B customers to create their product bundles through mix-and-match options, they choose the specific variants that best meet their needs. This has the advantage of increasing customer engagement and boosting sales as well.
Strategy #2: Promote Large Quantities with Tiered Pricing
Dynamic pricing strategy also draws customers to choose more mix-and-match variants. Offering bulk discounts across the different variants helps to sell all the variants and solve the stocking problem. Moreover, they add more items to their mix-and-match bundles, which leads to larger orders. B2B customers often respond well to savings, and tiered pricing encourages them to buy in higher volumes, boosting overall sales.
Strategy #3: Improve Inventory Visibility and Stock Management
It is important to make sure that customers have real-time visibility of available stock for each variant. Here MultiVariants works together with Shopify’s inventory management system and shows only the products and variants in stock. It eliminates frustration arising from backorders and builds customer trust. When B2B buyers know what they are getting, they can act quickly and place much bigger orders.
Strategy #4: Simplify the Ordering Process with a Single Click Checkout
Simplify the bulk ordering process where customers can select multiple variants from a single page and add all items to their cart with one click. This process saves time and energy in the purchase, which makes it easier for B2B buyers to process big or complex orders. Making the experience fast and seamless during checkout is an essential factor that helps increase customer engagement.
Strategy #5: Promote New Product Combinations
In MultiVariants buyers use the mix-and-match combination to attract customers to new items with the best-selling product. This cross-selling strategy helps increase sales since it exposes the buyers to other related products within the same order. Again, offering discounts on bundles that combine best-selling items with less popular variants also boosts customer engagement and sales.
Final Thought
Overall, the mix-and-match bundle is exciting for buyers because it has the potential to improve sales and customer engagement. This strategy enables businesses to offer customized options of choice of products where consumers can create their bundles depending on their choices.
All you need is a third-party app to manage the bundles and orders by setting the simple rules from the add rule set option from the admin panel.
In turn, this boosts bulk purchases, increases average order values, and improves customer satisfaction by providing a seamless and efficient shopping experience. By using the right tool, mix-and-match bundles can be a powerful way to grow your B2B business.
FAQs
What is The Bundle Variant Limit in Shopify?
Typically 100 bundle variant limit on Shopify is available. You can create up to 100 variants for a product. Each product can have up to three options. The options can be different from product to product. For example, one product can use size, color, and style, and another product can use weight, finish, and material.
How Can You Give Your Customers More Value Through Bundling?
Product bundling can increase a buyer’s perception of the total value of a purchase in addition to increasing sales. Getting multiple products at a lower cost than buying them separately is an enticing offer for the customer. This makes decision-making easier and promotes increased spending.
What is The Advantage of Bundling?
Bundling can facilitate inventory movement, especially for products that might not sell as well separately. Businesses can more effectively clear out stock by bundling less popular products with best-sellers. This approach boosts sales and inventory management at the same time.
What are The Disadvantages of Bundling?
Companies that create and sell bundles may reduce their profit margins by offering discounts to make the bundles more appealing. Customers may feel pressured to buy items they do not want, limiting their options and leading to dissatisfaction. To make their bundles more enticing, businesses that produce and market bundles may have to lower their profit margins.
What is a Mix and Match Sales Booster?
Mix and Match enables customers to personalize their product selections within a bundle. On the other hand, traditional product bundles often consist of preselected items. In comparison, Product Mix and Match provides greater flexibility and increased customer satisfaction.