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Best Products to Buy in Bulk and Sell on Shopify

The eCommerce boom at the start of the 2020s will continue to grow yearly. And the one spearheading the boom is Shopify. Shopify is an eCommerce platform where people set up their online stores. Since its inception in the mid-2000s, they are now the market leader. According to DemandSage, there will likely be 700 million […]

B2B Growth Hack: Leveraging Third-Party Apps for B2B Customer Segmentation

The B2B market is very competitive. Analysis of data has to be optimized to be successful. But have you ever wondered how some businesses seem to know exactly what their customers need? The answer lies in using third-party tools to analyze customer segmentation data to gain an advantage. According to Insider Intelligence, data marketing spending […]

Increase B2B Sales By Creating Order Minimums With MultiVariants

The B2B market is growing yearly and shows no signs of slowing down soon. However, the biggest growth that B2B businesses are seeing is in sales in the eCommerce space. Gartner Sales Survey found that 83% of B2B buyers prefer ordering from online stores. B2B businesses try to ensure that online stores are equipped to […]

Understanding The Importance of B2B Buyer Personas on Shopify

You probably have heard the saying: the customer is always right. But sometimes you have to wonder: Are they right, or is your understanding of your customers bringing success? Both are equally important, but I must lean towards the knowledge that your customer is more important for continued success. One way businesses online can better […]

Importance of Inventory Management in a B2B Business

For B2B businesses, there are specific processes that every business should follow. Probably the most important one out of them all is managing inventory. You can say that inventory is the lifeblood of all B2B businesses. According to Deloitte, 6% of poor-performing supply chains that conduct inventory management can grow in revenue. That is significantly […]

Comprehensive Guide On How To Make A Buyer Persona For A B2B Business

Understanding your customers’ needs is essential. In the B2B or B2C market, gaining a deeper understanding of your customers will help increase your sales and profit. The one framework that allows your business to understand your customers is through buyer personas. Rock Content blog states that 82% of the companies created better quality value propositions […]

Strategies for Measuring B2B Segmentation ROI and Effectiveness

Maybe your audience is being divided into groups. Still, you ought to measure its effectiveness as there is no way of knowing whether it is working. By measuring ROI and effectiveness, you can assess the value your segmentation efforts bring and prove that your efforts contribute to your business objectives. Measuring B2B marketing ROI can […]

The Key To B2B Success – Overcoming Challenges in B2B Customer Segmentation

The key to B2B success is discovering the perfect audience to build your customer base. The challenging part of it is being able to build that customer base for your B2B business. That is why today’s focus will be on customer segmentation. According to a ReadWrite blog, 77% of return-on-investment campaigns come from targeted segmentation […]

Implementing Effective B2B Segmentation Strategies

Regarding hyper-segmentation, 42% of marketers engage in the practice of segmenting to reach their target audience, and a lower percentage of businesspeople utilize multiple data sources to do that. Customer segmentation is an important part of any good business plan because it helps companies learn more about their customers and their specific needs. By separating […]