Uncovering Success: Mapping the B2B Buyer Journey
71% of B2B researchers begin with a generic search instead of looking for a particular company. Find the “moments of fact” for your B2B buyers by researching their buyer journey. The B2B buyer journey extends across the whole process, beginning with brand recognition and ending with the acquisition of a product or service. Maps and […]
Strategic CAC (Customer Acquisition Cost) Reduction: A Practical Guide for B2B Business
Rising acquisition costs are a danger to the profitability of many business-to-business (B2B) enterprises, even though these organizations need new customers. Across all industries, CAC has increased by 50% or more over the last five years, meaning that every new client spends more on sales and marketing. In a typical 100-500-person organization, 7 people make […]
Holiday Beyond Retail: 5 Effective Holiday Marketing Tactics for B2B
For a B2B business, the month of December is the busiest time of year to buy gifts. Even, a good number of business-to-consumer (B2C) companies use B2B holiday marketing tactics in their businesses during the holiday season. In 2023, customers spent approximately $7.23 billion from Thursday to Saturday. Online sales reached $7.9 billion in 2023, […]
10 Ways to Measure the Success of B2B Business During Christmas
Marketing and advertising are two crucial tools to reach targeted consumers directly. Especially in a B2B business, to become successful during holidays, businessperson takes the extra step to beat their competition. Email advertising, online discounts, and other retail promotion forms successfully measure business success. Still, a holiday season requires more strategy to strengthen the B2B […]
Email Marketing for B2B eCommerce: Find Out the Strategies
Businesses’ Brand value and revenue depend on professional marketing strategies. Strategic marketing helps organizations to reach their target demographic and build consumer connections very quickly. Because of a perfect marketing step, brand recognition, loyalty, and sales can rise in a significant way. If you are a B2B business owner, you must choose the best communication […]
The Essential Role of eCommerce Websites in Modern Marketing
If you are doing business online, then you need an eCommerce website for sure. Undoubtedly, your primary website opens the way of virtual marketing way for your storefront. But, you can not deny the necessity of a fully optimized product page. A product or service website makes the first impression in front of your existing […]
9 successful ways to Boost eCommerce Sales with LinkedIn
Do you know? Almost 5% of the world’s population, or 4.74 billion individuals, are active social media users. And LinkedIn is one of them. LinkedIn is one of the most important social media tools for taking key decision-makers for professional buyers and sellers. While consumers rush to social media giants like Facebook and Instagram, the […]
B2B Ecommerce Advertising: Choosing the Right Platforms
Businesses in today’s digital environment must be strategic with marketing expenses or risk losing customers, who are actively trying to save money. But, knowing where to start researching online can be challenging. There are several options available nowadays, and as a result, the majority of purchases are made online now rather than offline. Statista reports […]
Instagram Traffic Secrets: Know How Shopify Works with Instagram
Instagram users are 99.9% more likely to be active on another social network. Instagram has 83% of Facebook users, 56% of Twitter users, and 52% of TikTok users. Recently, store owners of Shopify are getting involved with Social media like Instagram after showing the current growth of Shopify. Instagram marketing, also known as influencer marketing. […]
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