Analyzing Data and Metrics for Strategic B2B Inventory Expansion
Different things come to mind if you think about what is essential for your business. Some would say the customers, but I would say that inventory is just as important. Without it, your customers will have no product with which to interact. For a business to grow and expand, inventory expansion is needed to guide […]
Behind the Scenes: The Essential Jobs Wholesalers Do
Various jobs worldwide, ranging from farmers and factory workers to teachers and doctors. But out of all of these, where would you put wholesale and retail workers? The wholesale and retail business make up 13.2% of all employment in the world, according to the International Labor Organization. To put it into perspective, there are over […]
Best Products to Buy in Bulk and Sell on Shopify
The eCommerce boom at the start of the 2020s will continue to grow yearly. And the one spearheading the boom is Shopify. Shopify is an eCommerce platform where people set up their online stores. Since its inception in the mid-2000s, they are now the market leader. According to DemandSage, there will likely be 700 million […]
B2B Growth Hack: Leveraging Third-Party Apps for B2B Customer Segmentation
The B2B market is very competitive. Analysis of data has to be optimized to be successful. But have you ever wondered how some businesses seem to know exactly what their customers need? The answer lies in using third-party tools to analyze customer segmentation data to gain an advantage. According to Insider Intelligence, data marketing spending […]
Increase B2B Sales By Creating Order Minimums With MultiVariants
The B2B market is growing yearly and shows no signs of slowing down soon. However, the biggest growth that B2B businesses are seeing is in sales in the eCommerce space. Gartner Sales Survey found that 83% of B2B buyers prefer ordering from online stores. B2B businesses try to ensure that online stores are equipped to […]
Understanding The Importance of B2B Buyer Personas on Shopify
You probably have heard the saying: the customer is always right. But sometimes you have to wonder: Are they right, or is your understanding of your customers bringing success? Both are equally important, but I must lean towards the knowledge that your customer is more important for continued success. One way businesses online can better […]
Importance of Inventory Management in a B2B Business
For B2B businesses, there are specific processes that every business should follow. Probably the most important one out of them all is managing inventory. You can say that inventory is the lifeblood of all B2B businesses. According to Deloitte, 6% of poor-performing supply chains that conduct inventory management can grow in revenue. That is significantly […]
Key To B2B Success – Future Trends of B2B Segmentation In 2024
B2B customers can be confusing to understand. The mistake is made in trying to understand a large, unclear picture, which is what businesses seem to do. Instead, it is much easier to understand more minor and explicit images. That is what customer segmentation allows for your business. It divides your customer base into smaller segments […]
Strategies for Measuring B2B Segmentation ROI and Effectiveness
Maybe your audience is being divided into groups. Still, you ought to measure its effectiveness as there is no way of knowing whether it is working. By measuring ROI and effectiveness, you can assess the value your segmentation efforts bring and prove that your efforts contribute to your business objectives. Measuring B2B marketing ROI can […]
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