Shopify Wholesale User Permissions: A Complete 2025 Guide for B2B Stores
You want the right people to see the right prices and products. You also do not want to mix wholesale and retail customers. Shopify wholesale user permissions let you control who can view and purchase wholesale products. Shopify says that custom user permissions improve B2B sales efficiency, accuracy, and customer retention. However, it can be […]
Shopify Wholesale Channel: Key Features & Benefits for B2B Sellers
Did you know that B2B eCommerce sales are expected to reach $20.9 trillion globally by 2027? (GlobeNewswire) That is a huge sign of how fast online wholesale is growing. The good news: Shopify is making it easier than ever for sellers to tap into this booming market. And how are they doing that? Yes, you […]
B2B Segmentation Strategies for Shopify: The Secret to Boosting Buyer Satisfaction
Here’s the thing—personalization isn’t just nice to have anymore. It’s a must. According to Segment’s state of personalization report, 89% of business leaders believe personalization is crucial to their business’s success in the next three years. Without effective B2B segmentation you can’t offer personalized experiences. If you’re not grouping your wholesale buyers smartly, you’re basically […]
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