MultiVariants and DiscountRay are two Shopify apps teaming up to deliver the ultimate B2B bulk order discounts experience. The integration allows Shopify merchants to sell products in bulk more efficiently and display smart, variant-specific discounts on the product page. This shows the clear value to buyers for bulk product orders to increase average order value (AOV).
No more guessing, no more waiting till checkout!
Let us take a closer look at how this integration transforms bulk order discounts for Shopify B2B sellers.
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Challenges Before Integration vs. Solutions After Integration
Before the MultiVariants and DiscountRay integration, Shopify B2B merchants faced several pain points that made bulk selling less transparent and more frustrating for buyers. These issues often led to abandoned carts and lost sales. Thanks to the new integration, these challenges will be effectively solved.
Below is a table highlighting the most common B2B bulk selling challenges, how this integration addresses each, and the positive impact for Shopify merchants.
| Challenges Before Integration | Overcoming Challenges After Integration | Impact for B2B Merchants |
| Customers couldn’t see how much they’d save when adding bulk items to their cart. | Discount offers are displayed near the quantity widget, making it easier to understand available bulk deals. | Higher AOV – Buyers add more items, knowing savings immediately. |
| Bulk discounts were only visible at cart page, not on the product page. | Bulk discounts appear both on the product page and the cart page. | Fewer abandoned carts – Transparency builds trust early in the journey. |
| Third-party discount apps couldn’t reflect live price changes directly on product pages. | When a customer selects a variant quantity that qualifies for a discount, the price updates instantly. | Builds trust with dynamic, accurate pricing. |
| Confusion from not seeing available discount offers per variant. | Buyers can view all available discounts via the ‘Show offers’ option in one click. | Simplifies decision-making for wholesale buyers. |
MultiVariants + DiscountRay = Smarter B2B Sales
Let us first break down what each app does:
MultiVariants – Shopify Bulk Ordering App
- Display all product variants with a quantity box in various layouts
- Allows customers to add multiple variants to the cart in one go
- Sets minimum/maximum quantity rules
- Hide price or variants display for non-logged-in customers
- Support Shopify market and B2B catalog pricing
- Perfect for B2B/wholesale or bulk variants ordering
DiscountRay – Shopify B2B Discount App
- Applies dynamic discounts based on quantity
- Applies variant-specific quantity discounts
- Offers tiered pricing, BOGO, volume discounts
- The “Customer eligibility” feature allows customer segmentation for B2B wholesale stores.
Together, these two apps build a seamless, bulk-purchase and discount-friendly interface to enhance the B2B selling experience for Shopify stores. It’s the ultimate solution for anyone seeking bulk order discounts.
Why Do B2B Merchants Need Smarter Bulk Discounts?
In the B2B space, volume-based pricing isn’t just a nice-to-have; it’s expected. Wholesale buyers often order in bulk and look for upfront clarity on how much they’ll save. If pricing isn’t transparent, they may hesitate or abandon the purchase altogether.
But here’s the problem:
Before this integration, Shopify merchants faced a gap.
- MultiVariants made bulk ordering seamless, but it didn’t handle discounts.
- Meanwhile, discount apps like DiscountRay couldn’t reflect the live price
changes while choosing multiple variants directly on product pages.
- The result? Confusion, missed sales, and a disjointed experience.
That’s why integration matters.
These two independent apps now complement each other perfectly, combining MultiVariants’ advanced bulk ordering interface with DiscountRay’s live, on-page discount visibility through this powerful integration feature.
Why MultiVariants Need DiscountRay as a Sidekick
MultiVariants has long made it easy for Shopify B2B merchants to display product variants in dynamic layouts (like matrices or grids) and enables bulk ordering with custom quantity rules. But one thing it didn’t offer? Discounts for bulk orders.
A third-party discount app can’t fully solve the issue. It usually shows discounts only on the cart page, not on the product page. It can cause confusion and frustration amongst your customers.
That’s where DiscountRay steps in.
Bulk Order Discounts Made Easy with the Powerful Duo
Now, Shopify store owners can integrate MultiVariants and DiscountRay to create a more convenient and transparent shopping experience. This new feature allows your customers to:
- See discounted prices live on the product page as soon as they meet the minimum quantity requirement
- See the discount right next to the variant’s quantity box
Let us discuss how this integration boosts your store’s performance and why every B2B Shopify merchant should consider this dynamic duo.
How MultiVariants DiscountRay Integration Benefits B2B Merchants
1. Improved User Experience on Product Pages
When customers cannot see available discount offers or updated pricing, it leads to confusion and drop-offs. Now, thanks to this integration:
- Discount offers are displayed near the quantity widget, making it easier to understand available bulk deals.
- Live price updates show as customers add more items, boosting transparency and trust.
After the combo feature:
When a customer selects a variant quantity that qualifies for a discount, the price updates instantly. They don’t need to go to the checkout to see the savings. The discounted price appears right on the product page. It’s easily understandable, clear, and quick.
When a customer clicks on the “Show offers,” they can view all the discount options available. If you decide not to apply a discount on a specific variant, then that is also possible.
2. Boost Conversion Rates with Smarter Discount Visibility
One major pain point in B2B bulk ordering is abandoned carts due to unclear pricing. This new feature solves that challenge by:
- Removing confusion during the purchase.
- Showing bulk pricing offers more simply.
- Encouraging people to buy more at once.
Customers no longer need to “trust the checkout” to see their discount.
They get immediate confirmation right on the product page!
Result? Higher average order value and more completed checkouts, all thanks to transparent bulk order discounts.
How to Enable The MultiVariants DiscountRay Integration Feature
If you are already using MultiVariants and DiscountRay, enabling this integration is simple:
- Make sure both the above apps are installed and configured as you expected.
- Apply DiscountRay and MultiVariants for the products you need.
- Enable integration with MultiVariants from the DiscountRay admin.
- The product page will show the discount offers near the quantity selector, along with real-time bulk pricing updates.
You do not need to do ANYTHING extra!
Need help? Have a chat with our 24/7 active support team. You can also check the MultiVariants Academy or DiscountRay Help Docs for tutorials.
Why Smart Bulk Order Discounts Matter for B2B Growth
This upgrade is not just about convenience, it is about strategy.
With clearer pricing, improved UI, and faster purchasing, Shopify B2B merchants can:
- Encourage bulk purchases
- Increase repeat customers
- Build trust through transparency
- Shorten the buying journey
And when the customer wins, so do you.
Ready to Upgrade Your Shopify Store?
Two best-in-class Shopify apps, MultiVariants for bulk ordering and DiscountRay for smarter discounts, are now even better together. This powerful duo is a win-win for you and your customers. So, combine these two powerful apps now and boost your Shopify store’s productivity with smarter bulk order discounts.
Do not just sell. Sell smarter.
Try the feature today. Visit MultiVariants and DiscountRay to get started.
Or learn more through their YouTube walkthroughs:
FAQs
Will the bulk discount appear instantly on the product page when a buyer qualifies for it?
Yes! Once a buyer selects a quantity that meets the discount condition, the discounted price appears live on the product page, right next to the variant’s quantity box. There’s no need to go to the cart or checkout to see savings.
Can I apply different bulk discount rules to different product variants?
Absolutely. DiscountRay supports variant-specific discount rules. That means you can customize discounts per variant, and customers will see the correct offer as soon as they interact with the MultiVariants layout.
Will the bulk discount still work if the product doesn’t use the MultiVariants layout?
No, DiscountRay’s bulk discounts will only display live on product pages where the MultiVariants layout is applied. For the integration to function, both apps must be used on the same product.
Can I choose not to apply a discount to specific variants or products?
Yes, you have full control. If you don’t want to show discounts for certain variants or products, simply leave those out of your DiscountRay rules. The “Show Offers” panel will only display offers that apply to the selected variant.
Do I need to customize my theme or code anything to make this integration work?
No coding is required! Once both apps are installed and the integration is enabled in the DiscountRay admin, everything will appear automatically on the product page, i.e., discount info, live pricing, and offers. It’s plug-and-play.