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10 Best B2B Wholesale Apps for Your Shopify Store (2026 Guide)

b2b wholesale apps - feature image

Wholesale ecommerce keeps changing and growing. A report from CapitalOneShopping says global B2B ecommerce will reach $32.1 trillion in 2025. So, Shopify merchants, you need to find a more efficient way for your buyers to order in bulk. And this is why we have come up with the ultimate 2026 list of the top 10 Shopify wholesale apps for your store. 

More stores now look for tools that can handle bigger carts, custom prices, and bulk workflows. Unlike retail stores, the order size for wholesale stores is larger. The decision process is longer. Buyers return often and expect a smooth system. This guide goes through ten apps that help Shopify merchants build a steady wholesale setup for 2026.

Why Shopify Merchants Need Strong Wholesale Tools in 2026

Wholesale orders become complex quickly because different industries follow specific rules:

  • Bakeries sell cupcakes in trays, not individually.
  • Clothing suppliers expect buyers to follow size runs, not random quantities.
  • Manual checks lead to errors when orders get larger.

Merchants need tools that keep rules consistent and reduce manual work. Many rely on a b2b wholesale app to automate tasks like Shopify wholesale pricing, tier rules, and catalog visibility.

Repeat orders also play a major role in wholesale:

  • Cafes restock coffee beans regularly.
  • Stationery shops reorder pens, envelopes, and planners.
  • Most B2B buyers want to reorder fast without rebuilding the cart.

Wholesale purchasing also involves multiple roles:

  • One person browses and creates the order.
  • A manager approves quantities.
  • Finance completes payment.

Tools that support team-based purchasing and work smoothly with Shopify B2B tools help keep everything organized without long email chains. And based on this and many other factors, we selected our ten best wholesale apps in the b2b space. Let us see what they are in the next section. 

How We Selected The Top Ten B2B Wholesale Apps

We looked for apps that solve practical wholesale problems:

  • Stores with many variations need layout control
  • Stores with regional buyers need price control
  • Stores with strict order rules need quantity control

For example, a T-shirt supplier with many combinations of sizes and colors needs a better layout than a retail boutique. A skincare brand selling across countries needs clear, tiered pricing. A food brand selling mixed flavors needs flexible bulk tools.

Many of these cases are handled best through b2b wholesale apps that manage complex rules automatically. We also factored in merchants who need a Shopify tiered pricing app or Shopify customer-specific pricing features.

We also checked how each app supports the three main parts of wholesale selling:

  • Before the sale → correct catalog & pricing
  • During the sale → easy quantity selection
  • After the sale → smooth reordering

A dependable app improves each step with fewer manual adjustments and supports workflows seen in wholesale eCommerce Shopify businesses. In the next section, we have listed the best ten apps that are dependable, powerful, and most of them come with rave reviews from Shopify merchants. 

10 Best B2B Wholesale Apps for Shopify Stores in 2026

1. MultiVariants – Bulk Order

b2b wholesale apps - MultiVariants Shopify app store

This bundle variants app helps stores that sell many product variations. Instead of forcing wholesale buyers to open individual variant dropdowns, the app displays all variants in clean list, grid, or matrix layouts. 

b2b wholesale apps - MultiVariants layout

Now, customers can enter quantities for sizes, colors, flavors, or materials all in one place. This makes ordering significantly faster and more accurate for B2B buyers who regularly purchase in bulk. The app also allows you to configure complex variant restrictions that Shopify does not offer by default, making it a go-to Shopify bulk order app for wholesale workflows.

b2b wholesale apps - MultiVariants restrictions

Why It’s Superb

MultiVariants stands out because it gives merchants precise control over how customers select variant quantities. This is something essential for wholesale operations. The app ensures buyers follow your ordering rules, prevents mistakes, and makes large orders effortless.

b2b wholesale apps - MultiVariants product page

Here is what makes it exceptional:

  • All variants are shown in a single view using list, grid, or matrix layouts. It is ideal for apparel, food, beauty, accessories, and hardware merchants.
  • Advanced quantity restrictions, including per-variant and per-order rules such as minimum/maximum quantities, fixed step increments, and predefined order limits.
  • Mix-and-match support, allowing customers to mix and match variants (e.g., any 12 flavors, any 6 sizes) while still following store-defined rules.
  • MOQ, step quantity, and bundle-level controls make it perfect for wholesale kits, multi-packs, and structured B2B orders.
  • Real-time inventory validation that disables out-of-stock variants and prevents buyers from adding unavailable quantities.
  • Custom badges & variant-availability show clear messages so customers instantly know which variants are available or sold out.
  • Works with most Shopify themes and storefront setups, including Online Store 2.0 and multi-currency stores.
  • No code needed, so setup is guided, fast, and beginner-friendly.

These controls help merchants enforce predictable order patterns, avoid manual checking, and ensure wholesale buyers follow the exact quantity rules required by the business.

Check out a short video on MultiVariants’ minimum and maximum order quantity restrictions below:

MultiVariants applies minimum and maximum order quantity restrictions

2. DiscountRay – Wholesale Pricing

b2b wholesale apps - DiscountRay Shopify app store

The next one on our top ten list b2b wholesale apps is DiscountRay. It helps merchants manage flexible discounts for wholesale customers by supporting tiered structures, fixed or percentage discounts, personalized discounts, and bundles discounts.

b2b wholesale apps - DiscountRay discount options

One thing merchants appreciate is its ability to target discount offers with very specific conditions, such as country, customer tag, cart value, or product type. All of this is possible without needing complicated setups or coding.  

B2B Wholesale Apps -DiscountRay  Personalized Discount

Why It’s Superb

DiscountRay stands out as a powerful wholesale discounts app because it offers the kind of discount flexibility Shopify does not provide by default. It makes advanced wholesale discounting easy to manage while keeping the shopping experience clean and transparent for buyers.

b2b wholesale apps - DiscountRay product page

Here’s what makes it exceptional:

  • Clear tiered pricing tables that show buyers exactly how much they save at each volume level.
  • Different discounts for different customer groups, such as VIP buyers, B2B clients, or tagged wholesalers.
  • Better deals for bulk buyers, including quantity-based price reductions and automatic tier unlocks.
  • Deep, condition-based rules, allowing prices to change by country, customer tag, product type, cart value, or more.
  • Minimum-quantity and threshold-based pricing for true wholesale workflows.
  • Scheduled promotions give merchants a way to run time-based or seasonal B2B discounts easily.
  • Accurate Shopify customer-specific pricing, ensuring each buyer always sees the right price in real time.
  • No coding required, with an interface designed for fast setup and quick adjustments.

For stores offering volume or regional pricing, DiscountRay is often the preferred Shopify tiered pricing app. It also supports advanced Shopify customer-specific pricing setups, making it ideal for wholesalers who need full control over pricing visibility.

Below is a video on how DiscountRay applies different discounts to different variants:

DiscountRay applies different discounts to different product variants

3. EmbedUp – Sell Anywhere

b2b wholesale apps - EmbedUp Shopify app store

EmbedUp is probably the newest app on this list that has recently been launched. It has still secured a spot as one of the best B2B wholesale apps for its unique features. The app is perfect for merchants who want to sell beyond their Shopify storefront. This is one of the very first apps on Shopify to come up with the idea of selling products on external websites. 

The app lets you embed Shopify products or entire collections into blogs, partner portals, landing pages, and external websites, turning any page into a fully functional mini-storefront. Buyers can now place orders directly from these embedded widgets, without needing to visit your main Shopify store. How cool is that! 

Why It’s Superb

EmbedUp shines because it removes buying friction and lets customers purchase the moment they are interested. It gives wholesalers and B2B sellers a powerful way to place their products inside the content their buyers already interact with. Whether that’s a blog post, a distributor portal, or a private buying page, now merchants can sell from anywhere at any time. 

b2b wholesale apps - EmbedUp product page

Here is what makes it especially strong for B2B workflows:

  • Turns any webpage into a storefront by embedding Shopify products on WordPress, Wix, Webflow, Squarespace, or any HTML page.
  • Real-time sync with Shopify, keeping inventory, pricing, and product data accurate across all embedded locations.
  • Fully customizable widgets, so you can match the look and flow of your partner sites, blogs, or landing pages.
  • Works as a complete product → cart → checkout flow, letting customers buy instantly without leaving the page they are on.
  • Pre-fill quantities and show curated collections, helping merchants guide buyer behavior for B2B, wholesale, or distributor ordering.
  • Sell multiple products or bundles in a single embedded component, perfect for wholesale kits, sample packs, or curated assortments.
  • Ideal for distributors and partners, giving them a simple ordering catalog without exposing the full store.

EmbedUp makes off-site selling smooth and flexible, which is why many consider it one of the best apps for Shopify wholesale customers needing external catalogs or partner-specific order pages.

A video below will show you how you can use EmbedUp to sell store products outside Shopify.

EmbedUp applies ShopComponent to sell store products outside Shopify

4. PushBundle – Build a Box

b2b wholesale apps - PushBundle app store

PushBundle is a flexible Shopify bundling app that helps merchants increase order value through mix-and-match bundles (single product or multiple products), volume bundles, and cross-sell bundles. It supports real-time inventory sync, variant-level selection, pack limits, and clean modern layouts that blend naturally with Shopify 2.0 themes. This is your one-stop solution for bundling on Shopify.

b2b wholesale apps - PushBundle bundle options

Why It’s Superb

PushBundle is incredible as it brings together four major bundle types inside one unified, Shopify-native system. Merchants can create mix-and-match boxes, volume bundles, and cross-sell combos. At the same time, it keeps full control over inventory, quantity rules, layouts, and who can see each bundle. It feels like a premium build-a-box engine but stays simple enough for any Shopify merchant to use.

Key benefits:

1. Mix & Match Bundle (Single Product)

  • Clean all-variant builder view
  • Mix sizes, colors, flavors, materials, etc.
  • Enforce exact or flexible pack sizes
  • Customizable labels and layout styles
  • Real-time progress indicator

2. Mix & Match Bundle (Multiple Products)

  • Combine several products into one customizable box
  • Ideal for sampler kits, gift boxes, curated sets
  • Includes product images, variant selectors, and add-to-box buttons
  • Supports multi-category selection

3. Volume Bundle

  • Tiered quantity discounts (Buy 2 → 10% off, Buy 3 → 12% off, etc.)
  • Two modern layout styles
  • “Most Popular” badge for higher conversions
  • Option to hide the default Shopify quantity field

4. Cross-Sell Bundle

  • Display complementary products as a discounted combo
  • Clean vertical layout for quick upsells
  • Percentage or fixed-amount savings
  • One-click “Add Bundle & Save” button
  • Ideal for accessories, add-ons, outfit builders

Watch the video below to see how PushBundle creates bundles using multiple products.

PushBundle creates bundles using multiple products

5. Wefulfil Dropshipping 

b2b wholesale apps - Wefulfil Dropshipping

Some brands outgrow their storage space or do not want to manage packing and shipping. Wefulfil takes care of warehousing and fulfillment. For example, A toy brand can send inventory there and let Wefulfil ship directly to stores. A beauty brand can let them check and pack bottles. A home goods brand can send orders to many countries through its system.

Why It’s Superb

This setup helps brands scale without building their own warehouse.

Wefulfil provides:

  • Storage
  • Packing
  • Shipping
  • Multi-country fulfillment

One of the must-have b2b wholesale apps, Wefulfil is perfect for brands that need operational help or outgrow their own warehouse. It is frequently used in wholesale eCommerce Shopify setups to support scaling.

6. TrackingMore Order Tracking

b2b wholesale apps - TrackingMore Shopify app store

Next on our list of the best ten b2b wholesale apps is TrackingMore. This app offers a simple tracking page with your branding. Buyers get updates without asking your support team. 

Wholesale buyers need steady updates. For example, a hardware store wants to know when five hundred items ship. A grocery chain wants details for each shipment going to each branch. A clothing retailer needs tracking for many cartons at once. This is where TrackingMore comes to the rescue. 

Why It’s Superb

Here is what makes it great:

  • Branded tracking pages that match your store, giving buyers a professional and seamless experience.
  • Real-time carrier updates, showing shipment status across multiple packages or destinations.
  • Supports bulk and multi-shipment orders, ideal for B2B buyers managing large deliveries.
  • Reduces customer inquiries, since buyers can self-check order status at any time.
  • Works with hundreds of carriers, making it reliable for global, multi-location shipping workflows.

7. Customily – Product Personalizer

b2b wholesale apps - Customily

Some wholesale sellers handle custom items. Customily helps with bulk personalization. For example, a print shop selling event shirts can collect logo files. A gifting brand can offer custom mugs. A pet brand can engrave many tags in one order.

Why It’s Superb

Buyers can preview the design before paying. This lowers the chance of errors and speeds up the approval process.

Customily helps wholesale stores offer:

  • Bulk personalization
  • Logos
  • Engravings
  • Custom prints

When buyers can check their designs before buying, it reduces errors and back-and-forth communication.

8. AIOD 

b2b wholesale apps - AIOD

Some stores run many types of promotions. AIOD helps manage them. For example, a bakery supplier might offer buy ten boxes and get one free. A clothing wholesaler might discount seasonal items. A food brand might lower prices for orders over two hundred units.

Why It’s Superb

AIOD is a flexible discounting app built for merchants who run multiple types of promotions at once. Wholesale stores often need Buy X Get Y deals, bulk quantity price breaks, or seasonal discounts, and AIOD brings all of these into one simple dashboard. It helps merchants avoid juggling separate apps and keeps discount logic consistent across the store.

A few key benefits:

  • Runs multiple discount types from one dashboard, including BXGY, volume discounts, tiered deals, and cart-level promos.
  • Supports wholesale-friendly pricing rules, letting stores reward bulk buyers with automatic discounts.
  • Ideal for seasonal & time-based campaigns, helping merchants turn promotions on/off easily.
  • No coding required, with straightforward rule creation.

Its flexibility and simplicity make it a strong addition to the top ten B2B wholesale apps for merchants who rely heavily on promotions.

9. Custlo – Customer Accounts App

b2b wholesale apps - Custlo

Customer Dashboard Pro (Custlo) upgrades Shopify’s default customer account into a modern, feature-rich portal. It gives buyers a sleek, customizable interface where they can manage their orders, track shipments, edit profile details, view store credits, reorder past purchases, and interact with upsell widgets. You are getting all these in one organized dashboard.

Why It’s Superb

This app stands out because it makes traditionally complex account tasks simple and intuitive for wholesale and retail buyers. It is designed to increase loyalty, reduce support requests, and give merchants deeper customer insights through custom fields and integrated data.

Key benefits:

  • Improved Customer Account Pages – clean design for order history, order details, and profile management.
  • Reorder & Quick Actions – buyers can reorder past items instantly, perfect for B2B repeat purchasing.
  • Custom Profile Fields – collect additional customer data (B2B ID, company name, preferences, etc.).
  • Store Credits, Loyalty & Cashback Support – encourages repeat purchases and long-term retention.

10. ECA – Easy Subscriptions App

b2b wholesale apps - Easy Subscriptions

The last app on our top ten list of wholesale b2b apps is Easy Subscriptions. Many wholesale customers buy on a repeating schedule, i.e, weekly, bi-weekly, or monthly. For example, cafes restock beans regularly, cleaning companies reorder supplies, and pet stores buy treats on repeat. Easy Subscriptions helps automate these recurring orders. 

Why It’s Superb

Easy Subscriptions is built to make repeat purchasing smooth and predictable. It saves the time of both merchants and customers.  

A few benefits:

  • Automates recurring orders, perfect for consumable or repeat-purchase products.
  • Lets buyers choose their own schedule, reducing manual reordering.
  • Supports Shopify’s checkout & payment flow, ensuring reliable renewals.
  • Fits seamlessly into Shopify apps for B2B workflows, especially for stores with steady repeat demand.

It works very well in B2B workflows, especially for consumable goods that need repeat purchasing.

How B2B Wholesale Apps Work Together

You now know some of the top b2b wholesale apps for your Shopify store. Choose the ones that match your business. If you decide to use them together, then even better for you. 

For example, a clothing brand might use MultiVariants for variant ordering and DiscountRay for discounting. A cosmetics brand might use EmbedUp for partner catalogs and TrackingMore for shipment updates. A bakery might use Customily for package designs, BOGOS for samples, and Easy Subscriptions for weekly supply orders.

These tools can work together to create a more reliable wholesale process. Our list will surely help you narrow down which apps are the best for your Shopify store. 

How These Apps Support Shopify B2B Stores

These apps are used by many industries:

  • Food
  • Fashion
  • Beauty
  • Gifts
  • Office supplies

Adding powerful b2b wholesale apps ensures everything works smoothly at scale. Many merchants searching for how to set wholesale pricing on Shopify rely on these tools. 

In the next section, we share some simple tips to make your journey in the wholesale industry easier. Let us check them out. 

Simple Tips for Selling Wholesale on Shopify

Running a wholesale store on Shopify requires more structure than retail. Here are practical, high-impact tips that help merchants make B2B operations smoother and reduce manual work. 

1. Create separate price lists for different buyer groups

If you serve multiple types of wholesale customers (distributors, retailers, VIP buyers), assign customer tags and use a pricing app. It will show each segment the correct price automatically.
This prevents mistakes and eliminates the need to manually send pricing sheets.

2. Use variant matrices or bulk-order layouts to speed up large orders

Retail-style dropdowns slow down wholesale buyers. Use matrix or grid layouts so customers can enter quantities across all sizes, colors, flavors, or materials in one view. This reduces cart-building time from minutes to seconds.

3. Add minimum order quantities and step rules to maintain margins

Wholesale margins break fast when buyers order too little.
Set rules like:

  • Minimum order per variant
  • Minimum order per product
  • Quantity steps (e.g., “buy in 6s or 12s”)
  • Case-pack enforcement

This ensures every order aligns with your production or packaging standards.

4. Offer quick reorder options for repeat buyers

Wholesale customers often buy the same items monthly or quarterly.
Show them:

  • Previous orders
  • “Reorder all” buttons
  • Saved carts
  • Subscription or recurring order options

This significantly increases retention and lowers friction.

5. Use exclusive collections or hidden pages for VIP buyers

Create locked collections with custom pricing or special bundles for your top-tier wholesale customers. These pages should not appear publicly but should be accessible through customer accounts.

6. Track regional demand and use location-based pricing

If you sell internationally, offer different price lists for:

  • Domestic buyers
  • International buyers
  • High shipping-cost regions
  • Specific countries

This helps you adjust for duties, freight, or regional competition.

7. Always show inventory levels clearly

Wholesale buyers need to know:

  • What is in stock
  • What is low
  • What is sold out
  • When restocks are coming

Clear inventory messaging reduces abandoned carts and unnecessary emails.

8. Organize products in a way wholesalers think

Wholesale buyers often prefer organizing by:

  • Collections (e.g., “Summer 2025 Line”)
  • Case size
  • Price tier
  • Bestsellers
  • Product type

This helps them build large carts faster.

9. Use b2b wholesale apps to unify pricing, restrictions, and ordering

Shopify third-party wholesale apps tie everything together by automating:

  • Pricing rules
  • Minimums & maximums
  • Mix-and-match packs
  • Tier discounts
  • Variant availability
  • Region-based pricing

This keeps your wholesale funnel consistent and scalable.

10. Make sure your wholesale onboarding is smooth

Every new wholesale customer should experience a clear onboarding flow:

  • Auto-tag them based on submitted forms
  • Grant them access to the correct price lists
  • Send a welcome email explaining ordering rules
  • Provide a link to their wholesale dashboard

This reduces confusion and speeds up their first purchase.

Conclusion

Wholesale buyers expect a clean process. They want clear pricing, fast ordering, and simple tracking. Powerful b2b wholesale apps can help you offer all of this without extra work. These ten apps cover the main needs of wholesale stores. You can manage pricing, bulk orders, shipping updates, personalization, promotions, account management, and subscriptions. 

The right set of tools can help you grow and give your buyers a better experience. We wish you the best. For more eCommerce tips and tricks, visit our other blogs. Share it with other Shopify merchants who want to grow in their wholesale business. 

FAQs

What is the best wholesale app for Shopify?

There is no single answer because each store has different needs. Some merchants need bulk ordering. Others need custom pricing or a better B2B portal. Some of the top-rated apps by Shopify merchants are: MultiVariants, BOGOS, Easy Subscriptions, TrackingMore, Customily, and AIOD.  

Which platform is best for wholesale businesses?

Shopify is considered one of the best platforms for wholesale businesses due to its support for B2B pricing, customer-specific access, bulk ordering workflows, and integrations with wholesale apps. Other platforms like BigCommerce and WooCommerce also support wholesale, but Shopify stands out for its ease of use, scalability, and strong wholesale ecosystem.

How do I sell B2B wholesale on Shopify?

You can sell wholesale on Shopify using either Shopify Plus B2B features or third-party wholesale apps. Shopify Plus provides built-in tools for price lists, buyer accounts, payment terms, and company profiles. For non-Plus stores, apps like DiscountRay and MultiVariants help you set MOQs, custom pricing, and structured B2B workflows.

What are B2B apps?

These are tools that help with bulk ordering, custom pricing, account control, and repeat orders. Wholesale merchants use them to handle larger carts and longer buying cycles.

What is the app for online wholesale selling?

There are many apps for online wholesale selling. Visit the Shopify App Store and see which app best meets your requirements. You can start with apps like MultiVariants, DiscountRay, and BOGOS, which are great for wholesale operations.  

What is the best B2B wholesale app for Shopify for free?

Many free plans exist, but they have limits. Many apps on our list above come with free plans. Some merchants start with an app’s free plan, and then upgrade as orders increase.