How to Choose the Right B2B Platform – Features, Business Considerations, and Top Picks!

By 2025, analysts from Gartner anticipate 80% of B2B sales interactions to occur via digital channels. Imagine this: You’ve worked hard to build a strong network of wholesale buyers, but your online store isn’t equipped to handle bulk orders, customer-specific pricing, or complex invoicing. Frustrated buyers leave, and you miss out on huge revenue opportunities.

So, how do you pick the best B2B eCommerce platform to power your business? This guide breaks down 17 top B2B platforms, their pros and cons, and which one suits your business needs.

Let’s dive in!

The Ultimate List of the 17 Best B2B Platforms With Pros and Cons

1. Shopify Plus
2. Virto Commerce
3. Salesforce
4. BigCommerce
5. WizCommerce
6. Pepperi
7. nopCommerce
8. WooCommerce
9. Znode
10. Spryker
11. Adobe Commerce
12. Oracle Commerce
13. SAP Commerce Cloud
14. Pulse Commerce
15. NuOrder
16. PrestaShop
17. CS-Cart

Platform#1 Shopify Plus: Best for Growing B2B & DTC Hybrid Businesses

If you sell directly to consumers (DTC) and want an easy-to-use, scalable solution with strong automation capabilities, then this one is for you. It offers bulk pricing, automated discounts, and custom storefronts—perfect for scaling businesses. Shopify app store has many third-party bulk order apps to make the journey smoother.

Pros:

✅ Built-in B2B features (customer-specific pricing, bulk orders)
✅ Multi-store management for global sales
✅ Seamless integration with bulk order apps

Cons:

❌ Higher cost than standard Shopify plans

❌ Customization may require developer support

Platform#2 Virto Commerce: Best for Modular, API-Driven Solution

Virto Commerce is all about flexibility. It’s an open-source B2B platform that lets you customize everything, from pricing rules to integrations. It is great for large B2B businesses that need a flexible, headless commerce solution with strong API capabilities.

Pros:

✅ Highly customizable with modular architecture
✅ Scalable for large enterprises
✅ Strong API integrations

Cons:

❌ Requires technical expertise
❌ High cost for smaller businesses

Platform#3 Salesforce: Best for Advanced Automation

Built for big businesses, Salesforce Commerce Cloud helps you sell across multiple channels while keeping customer data in one place. It is best for large B2B businesses that need advanced automation, personalized customer experiences, and seamless integration with CRM and marketing tools. If your business deals with complex pricing, multi-channel sales, and high-volume transactions, this platform is a great fit.

Pros:

✅ Native integration with Salesforce products
✅ AI-driven insights
✅ Supports complex pricing and quoting

Cons:

❌ Expensive for small businesses
❌ Requires training for full utilization

Platform#4 BigCommerce: Best for Mid-to-Large B2B Sellers

BigCommerce makes selling wholesale easy with built-in B2B features like customer-specific pricing and bulk order discounts. It’s great for merchants who want flexibility without heavy customization.

Pros:

✅ No transaction fees
✅ Built-in B2B features like corporate accounts & custom pricing
✅ Easy API integrations

Cons:

❌ Limited themes compared to Shopify
❌ Add-ons required for some features

Platform#5 WizCommerce: Best for Fast-Growing B2B Startups

WizCommerce simplifies complex B2B sales with smart automation tools. It’s a great choice for businesses that need quick quotes, fast order processing, and seamless customer management. It’s also an awesome solution for startups looking for an AI-powered B2B eCommerce platform with automation features.

Pros:

✅ AI-driven product recommendations
✅ Automated sales workflows
✅ Scalable for growing businesses

Cons:

❌ Less known in the market
❌ Requires integration with third-party systems

Platform#6 Pepperi: Best for Field Sales and Mobile Orders

If you run a wholesale business, Pepperi is worth a look. It specializes in mobile-first B2B eCommerce, helping sales reps and customers place bulk orders easily from anywhere.

Pros:

✅ Mobile-friendly with offline support
✅ CRM and ERP integration
✅ Ideal for wholesalers and manufacturers

Cons:

❌ Limited customization compared to open-source platforms
❌ Requires subscription fees

Platform#7 nopCommerce: Best for .NET-Based Businesses

nopCommerce is a free, open-source platform with strong B2B features like multi-vendor support and flexible pricing. It’s perfect for businesses that want full control over their store.

Pros:

✅ Free and open-source
✅ Scalable for large businesses
✅ Strong customization options

Cons:

❌ Requires .NET expertise
❌ Limited built-in B2B features

Platform#8 WooCommerce: Best for Open-Source Flexibility

WooCommerce is great for small-to-mid-sized B2B businesses that prefer open-source flexibility and already use WordPress. With the right plugins, you can add bulk pricing, customer groups, and wholesale order forms to your store.

Pros:

✅ Open-source and fully customizable
✅ No monthly platform fees
✅ Flexible pricing structures for wholesale

Cons:

❌ Requires WordPress knowledge
❌ Extensions needed for advanced B2B features

Platform#9 Znode: Best for Multi-Store and Multi-Tenant B2B Businesses

Znode is designed for businesses with multiple stores, warehouses, or customer groups. It lets you manage everything in one place, making complex B2B sales much easier.

Pros:

✅ Supports multi-store management
✅ Flexible pricing structures for different customer groups
✅ API-first approach

Cons:

❌ Steeper learning curve
❌ Requires IT support for customization

Platform#10 Spryker: Best for Highly Customizable B2B Solutions

Spryker is built for fast-growing B2B businesses that need a flexible, API-driven B2B eCommerce solution. It’s modular, so you can pick and choose the features that work best for your business.

Pros:

✅ Headless commerce for ultimate customization
✅ Multi-store, multi-language support
✅ Strong API integrations

Cons:

❌ High cost
❌ Requires a development team

Platform#11 Adobe Commerce: Best for Large Enterprises

Adobe Commerce, formerly Magento, is known for its deep customization. It’s a powerful B2B platform, perfect for businesses that need advanced pricing, catalogs, and integration options.

Pros:

✅ Highly flexible and feature-rich
✅ Supports complex B2B workflows like contract pricing
✅ Multi-store and multi-warehouse management

Cons:

❌ High development costs
❌ Requires technical expertise

Platform#12 Oracle Commerce: Best for Global Operations

Big enterprises trust Oracle Commerce for its advanced AI-driven personalization and B2B ordering features. It’s great for large companies with complex product catalogs.

Pros:

✅ AI-driven personalization
✅ Built-in analytics and data insights
✅ Supports multi-language and multi-currency transactions

Cons:

❌ High implementation costs
❌ Requires IT expertise for setup and maintenance

Platform#13 SAP Commerce Cloud: Best for ERP Solutions

SAP Commerce Cloud is ideal for businesses that need a strong backend system for managing large B2B transactions. It integrates smoothly with SAP’s ERP solutions.

Pros:

✅ Strong ERP and supply chain integration
✅ Scalable for global enterprises
✅ AI-driven personalization features

Cons:

❌ High cost
❌ Requires technical expertise

Platform#14 Pulse Commerce: Best for Advanced Order Management

Pulse Commerce is a B2B platform with real-time inventory tracking and order management. It’s a great fit for merchants who need precise stock control and fast order processing.

Pros:

✅ Real-time inventory and order tracking
✅ Multi-channel support (B2B & B2C)
✅ Strong analytics tools

Cons:

❌ Limited themes and design options
❌ Requires additional integrations for full functionality

Platform#15 NuOrder: Best for Digital Wholesale Platform

NuOrder is a B2B eCommerce platform built for fashion, retail, and lifestyle brands. It offers interactive catalogs and digital showrooms to make wholesale buying easier.

Pros:

✅ Great for wholesale businesses
✅ Digital catalogs and order automation
✅ Strong analytics and reporting tools

Cons:

❌ Limited as a full eCommerce platform
❌ Not ideal for hybrid B2B & B2C businesses

Platform#16 PrestaShop: Best for Budget-Conscious Businesses

PrestaShop is a budget-friendly option with strong B2B features like customer segmentation and tiered pricing. It’s a good choice for small-to-medium businesses looking for flexibility.

Pros:

✅ Free open-source platform
✅ Great for international selling
✅ Supports multi-variant pricing

Cons:

❌ Steep learning curve
❌ Add-ons can increase costs

Platform#17 CS-Cart: Best for Businesses Managing Vendors

CS-Cart is perfect for merchants who want both B2B and B2C sales in one place. It offers built-in multi-vendor features, making it a great choice for online marketplaces.

Pros:

✅ Supports vendor management
✅ Multi-store functionality
✅ Customizable API

Cons:

❌ Requires a learning curve
❌ Higher setup cost

Key Business Factors to Consider Before Choosing a B2B Platform

The right B2B eCommerce platform should align with your business model, growth plans, and operational needs.

What Are You Selling? Your product type influences your platform choice. Are you selling physical goods, digital products, subscriptions, or custom-made items? If your business involves complex pricing, bulk orders, or custom quotes, you’ll need a platform that supports those features.

Who Are Your Customers? Are your B2B buyers wholesalers, retailers, distributors, manufacturers, or enterprise clients? Understanding your audience helps determine whether you need features like multi-user accounts, volume-based discounts, or approval workflows for corporate buyers.

How Do You Handle Pricing & Payments? B2B pricing is often negotiated or customized based on buyer relationships. Do you offer tiered pricing, bulk discounts, or contract-based pricing? Also, think about payment preferences.

How Large & Scalable Is Your Business? Consider your current order volume and future growth plans. If you plan to scale globally, you may need multi-currency, multi-language, and tax compliance support.

What’s Your Budget? Consider both upfront costs (development, setup) and ongoing costs (maintenance, hosting, transaction fees). A more affordable solution might be ideal if you’re just starting. A high-investment platform could be better for long-term growth.

Must-Have Features in B2B eCommerce Solutions

Choosing the right B2B eCommerce platform can make or break your business. With so many options, how do you know which one is best? Let’s break it down.  

1. Scalability and Flexibility
2. Headless Architecture
3. Third-Party Integration
4. Customization and Extensibility
5. Cloud-Based Reliability

Feature#1 Scalability & Flexibility  

Your business will grow—your platform should too! Look for modular systems that let you add features as you scale. This keeps your store agile and future-proof.  

Feature#2 Headless Architecture  

Want more control over your store’s design and performance? A headless platform separates the front and back end, giving you the flexibility to create a custom experience without backend limitations.  

Feature#3 Third-Party Integrations 

Your eCommerce platform should connect seamlessly with CRM, ERP, and payment gateways. The more integrations, the better your workflow!  

Feature#4 Customization & Extensibility

No two B2B businesses are the same. Choose a platform that allows custom workflows and tailored pricing structures.

Feature#5 Cloud-Based Reliability

A cloud-native platform offers better security, uptime, and performance. It keeps your store running smoothly.

Conclusion

The right B2B platform depends on your business model, growth plans, and technical needs. No matter which platform you choose, ensuring it supports bulk ordering, flexible pricing, and customer segmentation is crucial to maximizing B2B sales.

B2B eCommerce Solutions FAQs