An eCommerce company that is successful today must ensure its success by doing two things. One is attracting prospects and another one is turning them into buyers. To do these two tasks as a store owner, you must learn how to use an eCommerce marketing strategy properly to attract more customers and boost your bottom line. Along with several eCommerce marketing strategies, content marketing is one of them.
Content marketing is used by 70% of B2C and 73% of B2B businesses, respectively, according to the Content Marketing Institute. Moreover, conversion rates can be improved by applying strategic content marketing strategies.
In this article, we will talk about content marketing to achieve success in an eCommerce business.
What is Content Marketing?
Articles, videos, podcasts, and other forms of media are part of “content marketing”. This type of marketing aims to attract and engage both new and existing. This marketing method builds credibility, raises brand recognition, and ensures your company is doing well in terms of other companies.
Different production and company types follow other formats. Still, there is no way to deny that a content marketing plan can boost your company’s profile and earn the confidence of the target audience. Content marketing is a form of inbound marketing that can improve customer retention.
The use of content marketing has often been shown to be effective. In addition, it gives you an edge over the competition. Examine what the numbers say about content promotion:
- Blogs can increase leads by 67% for businesses.
- Almost two-thirds (67%) of B2B marketers report increased engagement and charges because of B2B content marketing.
- Branded videos effectively persuade consumers to purchase 88% of the time.
Top Content Marketing Strategies
- Choose the Content-Type
- Promote your Content Through Different Channels
- Create SEO-friendly Clusters of Blog Post Topics
- Use Social Media
- Go with the Flow
- Share Guide Content
- Utilize the Power of Storytelling
- Include Assessment and Poll
- Maintain Checklists
- Get in Touch with Influential Guest Bloggers
- Polish Your Content Regularly
Strategy 1- Choose the Content-Type
Content marketing aims to draw and keep a particular audience by making helpful content that helps businesses reach their goals. Choose the correct type of material for your business to do content marketing. Prioritize your goals after you’ve written the content. This might help you to decide which long-term strategic approach you needs to address first. Also this will help future resource availability concerns as well.
Customers and potential new ones can benefit from various content categories. The challenge comes in figuring out the best fit for your company. For example, B2B and B2C content differ because business methods and audiences differ.
Try different types of content, like blog posts, slideshows, videos, eBooks, case studies, podcasts, and social media posts, to get the most out of content marketing. According to data from B2C Content Marketing, 74% of email marketing efforts work.
Strategy 2- Promote your Content Through Different Channels
Don’t focus all of your digital marketing efforts on just one social media site. Using a different social media site will help your content marketing efforts more. You can communicate with your target demographic in their preferred manner by using these channels.
Think about collaborating with multiple high-quality ad and social networks to expand your reach and improve the targeting of your advertisements.
Guest posting, video promotion, and influencer marketing are all link-building strategies that can boost your brand’s exposure. It’s much simpler to promote your content to people who would be a good fit for your business if you partnered with influencers in your field and gained access to their audiences through them.
Strategy 3- Create SEO-friendly Clusters of Blog Post Topics
Increases in organic search performance and conversion rates can be achieved through the use of topic clusters. A topic cluster is a collection of related pieces of information that form a hub and spoke structure around a common topic.
An informative page serves as the central support for the structure. Related blog entries comprise the bulk of the other pages in a topic cluster.
The pillar article provides an overview of the cluster’s subjects and allows navigation to the cluster’s other, more specific posts. Each cluster page contains a link to the pillar page and links to the other pages in the cluster.
Strategy 4- Use Social Media
One of the most influential and quickest methods is content marketing in social media. Seventy-three percent of digital marketers agree that social media marketing is successful for their eCommerce enterprises, as reported by Oberlo.
There is no demographic group that has not been affected by the widespread use of social media sites like Facebook, Instagram, Twitter, Pinterest, etc.
- Instagram is a fantastic platform for publishing professional-quality visual content. It’s simple to display your goods. Praise be to hashtags!
- Facebook may be considered an “older” network, but the user community it fosters through pages and groups is invaluable. According to Shopify, the conversion rate on Facebook is 2.49%.
- However, Pinterest is heavily reliant on aesthetics. If other users have tagged your goods, a clickable link will appear for them to visit your site. A company can find all the brilliant business minds worldwide by using Linkedin. If you know what sells best in the media, you can create viral videos of your product, a tutorial, or the flaunting of a product hack or recommendations.
Even if they don’t make an immediate purchase, visitors from these channels are still quite valuable. The stock will serve as “word of mouth” advertising.
Incorporate a blog within your website and regularly update it with new posts about your company and its offerings. Creating instructional films out of your blog pieces is another strategy for climbing the marketing ladder.
Determine if your target audience prefers articles or other forms of content before committing to a blog. Author boxes are essential for increasing interaction between the content’s target audience and the content’s authors.
The author’s name, short bio, and several social media links are typical components of an author box. An author box allows readers to learn more about the author and connect with them on various social media platforms.
The Simple Author Box plugin is the simplest way to generate an author box. With this plugin, you can embed a mobile-friendly author bio into any page. The author box can be shown everywhere or only on certain post kinds, supporting 45+ social media icons.
In addition, if you submit content written by numerous persons, you can easily attribute authorship with this plugin.
Blogging is the best place to start if you’re starting with search engine optimization. Keep your readers interested by regularly posting unique content on your site.
Similarly, blogging can increase your email list’s subscriber base. A visitor may not become a customer with only one click, but you may add them to your email list and provide them with stuff in the future.
The potential for the most significant returns from email marketing is enormous. The first topic of our article was statistically covered. Communicating with your regular clientele via email is an excellent approach to announcing a new marketing push, business shift, or promotional giveaway.
Emails allow you to communicate with customers regarding the shipment, confirmation, delivery, discounts, and subsequent follow-ups once a sale has been made.
Make the emails more relevant to the interests of the recipients. For instance, if they purchase a winter coat, you could follow up with an email highlighting your best-selling winter accessories.
Strategy 5- Go with the Flow
You need to stay up with the latest developments in the world of social media. If you want to make a quick buck in online retail, you need only follow and implement the latest trends into your sales strategy. You need to follow the fad that your demographic likes. Babies should not be exposed to memes.
Strategy 6- Share Guide Content
A product buying guide is an easy method to attract organic traffic.
Visitors at the top of the sales funnel can be converted into buyers by providing information on how to use or fix the product and what benefits the service offers.
Use these guides to show your customers that you value them and gain their trust. Provide images and reviews to guarantee the quality of your goods or services. Remember to include a call to action.
Strategy 7- Utilize the Power of Storytelling
Promoting each other’s online shops in this way has clear advantages. When advertising a business, quotations and client reviews from real people can impact in a significant way in
Sharing stories of your own and your customers’ triumphs can be an excellent way to motivate others. A background is like the behind-the-scenes of a great movie. Everyone loves to watch that unfold. They’ll feel more comfortable with you that way.
Telling an authentic and exciting story is the best way to draw an audience. Using stories that evoke strong emotions in the reader can increase sales in the long run.
New clients might be won over by telling stories about satisfied customers. Share accurate customer comments in an easily digestible format (written, image, or video).
When prospective buyers read a customer success story, they are very close to purchasing. Use examples and stories successfully.
Strategy 8- Include Assessment and Poll
With questions and other forms of interactivity, eCommerce content may be made uniquely for each customer. It’s an excellent strategy for reaching clients with many passions!
Making a quiz about your business or product can pique interest and lead to additional inquiries. Beardbrand engages users in a conversation by asking them questions to help them get their ideal look. It’s important to anticipate potential inquiries from customers and provide answers.
For instance,
- Product Guide
- Logistics of Shipping
- Package Shipping Prices
- Policy about refunds, exchanges, etc
- Studies, both case and empirical
Every potential customer who visits your site wants to know one thing: how excellent is the product?
Highlight what you offer and how your products or services aid customers in case studies.
However, research studies are the result of looking at the entire eCommerce sector from the perspective of different companies. When you back up your claims with data from a comparative study, customers will see that you know what you’re talking about and be more likely to hire you.
Strategy 9 – Maintain Checklists
A customer who has not learned how your product or service functions will have difficulty using it. Companies offering event planning services owe it to their clients to keep meticulous records of all preparations, purchases, and expenditures.
It’s the same with products. Customers interested in rakes are also likely to be interested in garden trimmers, and vice versa. So, include a list of everything you must do in the garden.
Strategy 10- Get in Touch with Influential Guest Bloggers
A healthy online presence may be maintained through a blog advertising strategy. You may require specific skills and abilities to create a blog that resonates with your intended readers.
Now, it’s time to start looking for guest bloggers to help out. Domain authority and inbound links both rise as a result. According to Optinmonster, 62.96 percent of readers prefer sites with many authors.
To begin, check out competing websites for available writers. The second step is building a page for your site’s guest posts. Talk about your expectations and your contributions openly.
By sharing content about your website, product, or service on their feed, influential users can endorse and promote it for you. Create a target list of media outlets, companies, and individuals.
Strategy 11- Polish Your Content Regularly
After your work has been published, please don’t abandon it! Maintain a state of familiarity with the product’s current development and current trends.
Reusing or reusing existing content is usually preferable to making something from scratch. You can decorate your previous posts while thinking of new ideas for eCommerce content. Both examples are altering the video’s format or recycling a graph for use in another project.
Also, make sure your customers remember you by reposting your best work on social media.
Bottom Line
The success of an eCommerce business can be significantly aided by employing content marketing strategies. Online stores may increase traffic, maintain interest among current consumers, and boost revenue by producing and disseminating high-quality content tailored to their demographic.
