When competition is fierce, and customer expectations are higher than ever, having a practical search functionality on your Shopify store is crucial. Enter Shopify’s Smart Search, a powerful tool that can significantly enhance the user experience and drive sales.
Intelligent Search is not just about finding products; it’s about understanding your customers’ intent, providing relevant results, and making the shopping journey seamless. This comprehensive guide will explore the strategies and techniques to level up your Shopify Smart Search and boost your sales.
Search, as always, acts as a must-have component of any online store. That simple-looking bar helps shoppers find their preferred items in the blink of an eye. According to Forrester, around 43% of online customers jump to the search bar to start their journey with your store. Hence, your site search is the door to your business property. It can:
Site search relevance is the key to the success of a search engine. It refers to how the results match what consumers seek when searching your online store. Some questions e-merchants care about are: can users easily search for the exact results? Does it provide what they need?
When it comes to measuring the search relevance, there are 2 metrics:
Precision is often at odds with recall and vice versa. So, if you want to improve recall, the search requirements will be loose, and the search engine will return more erroneous results, thus decreasing precision. For this reason, we suggest making improvements quantitatively by:
Autocomplete is a feature that displays search suggestions right as you type in the search box. Right from the first character, the widget will deliver real-time predictions of how the query could be completed and a search dropdown menu of matching documents. Hence, shoppers can click on one of the listed suggestions and instantly go to the product page without keying in the entire term and waiting for results.
(Source: Protein Package)
If you visit the Protein Package store to find some protein supplements and start typing ‘wh,’ the search widget immediately displays a suggestion list of whey products. Hence, customers must click on their favourite one to read and purchase the details.
Great filters and sorting options are a perfect way to refine search results that optimize the shopping experience, particularly at large inventory stores. To pump up the shopping journey and help shoppers find dream items in milliseconds, you should set it up on both collection and search pages.
According to the Baymard Institute, there are 5 essential types that shoppers expect to use – price, ratings, colour, size, and brand. Also, 4 sorting options must always be provided: price, user ratings, best-selling, and newest. Aside from the basic types on the rug collection, Mobexpert has other options like form, product type, length, width, and style. These additions help shoppers quickly exclude items that don’t meet their demands.
Product recommendation is a significant tool for eCommerce businesses to improve sales, customer experience, and loyalty, ultimately driving growth and success in the competitive eCommerce landscape.
Did you know that 80% of online buyers are more likely to purchase your products if you offer a personalized experience? Also, two-thirds of consumers agree that they need more personalization in content to stop them from buying items.
If customers view the building block mat for the Playtray page on Yesbebe, they’ll see an alternative product widget called You might also like – when scrolling down. These suggested options are all great add-ons to playtray. In other words, this tactic allows shoppers to opt for the ‘right’ items they’re looking for. Hence, customers would leave their store happy and more likely to return for a second transaction, resulting in a greater conversion rate and customer retention.
Mobile commerce is now a norm, not a trend anymore. Thus, ensure the product discovery is as smooth as on the desktop.
Salomon shows smartphone users an eye-catching search bar on the mobile version with placeholder and filter options. Therefore, shoppers easily see the items they’re looking for without any challenges.
Analytics and Continuous Improvement
All improvements should be data-driven. Thus, use analytics to gain insights into how customers interact with search tools installed in your online store. Some questions:
By the end of this article, you’ll have a comprehensive understanding of how to harness the full potential of Shopify’s Smart Search to create a more intuitive, personalized, and sales-driven shopping experience for your customers. Whether you’re just getting started or looking to take your existing Smart Search to the next level, this guide will equip you with the knowledge and strategies you need to succeed in the competitive world of eCommerce.