Bite Into Better: The Jerky Brand That Lives Up to Its Name
Kickass Beef Jerky began as a small family business with one simple idea: make jerky that tastes good. They stick to real ingredients and avoid using fillers. Their jerky comes in a variety of flavors, including spicy, sweet, and classic. There’s something for literally everyone. What sets them apart is their focus on keeping things honest and fresh. They don’t rush the process or cut corners. It’s all about making jerky that people can trust and enjoy anytime. You can taste the care they put into every bite.
Table of Contents
Real Meat. Real Flavor. Real Kickass.
The business started in a small butcher shop in Sauk City, Wisconsin. It was a family-run place, built on simple values – hard work, good food, and treating people right. What began as a local shop grew slowly, as more folks fell in love with the jerky. Word spread, and the demand grew. But even as they expanded, the heart of the business didn’t change. It’s still run by the same family, using real ingredients, and doing things their way.
What’s on the Kickass Menu
| Beef Jerky | Pickled Product | Snack Sticks | Summer Sausage | Gift Boxes & Packs | Bundles (Build‑Your‑Own) | Subscriptions |
| Original Premium Steak Bites | Jalapeño & Garlic‑Stuffed Queen Olive | Honey BBQ | Garlic | Fully Loaded Beef Jerky | 3 oz. Beef Jerky | Lightweight Monthly Jerky |
| Teriyaki Premium Steak Bites | Spicy Pimento‑Stuffed Queen Olive | Garlic | Jalapeño | Holiday Sweet | 7 oz. Snack Sticks | Middleweight Monthly Jerky |
| All Natural ZERO SUGAR Original | Bleu Cheese‑Stuffed Queen Olive | Teriyaki | Cheddar | Jerky & Snack Stick | Olive | Heavyweight Monthly Jerky |
| All Natural Original | Pitted Queen Olive | Summer Sausage | Pepper Jack | Century Pack | Pickled | |
| All Natural Teriyaki | Spicy Pickled Asparagus | Sausage & Cheddar | Monster Gift Pack | |||
| All Natural Hot | Spicy Pickle Spears | Jalapeño Cheese & Sausage | PLATINUM Variety Pack | |||
| All Natural Peppered | Spicy Pickled Green Beans | Jalapeño & Cheddar | MOAB (Mother of All Beef) Variety Pack | |||
| All Natural Old Fashion | Pickled Mushrooms | Bacon Cheddar | FOAB (Father of All Beef) Variety Pack | |||
| Jalapeño | Hot & Spicy Brussels Sprouts | Mini Sausage | Open Season | |||
| Zesty Teriyaki | Spicy Pickled Eggs | Hunter’s Choice | Party | |||
| Hot Jalapeño | Pickled Eggs | Original ALL BEEF Long Sticks | Snack Stick | |||
| Teriyaki Medallions | Pickled Polish Sausage | Summer Sausage | ||||
| Original Medallions |
Kickass offers more than just snacks. They also have Bloody Mary mixes, vodka, handcrafted soaps, and a range of branded merch like t-shirts, hoodies, and caps. It’s a fun mix of products that lets fans enjoy the Kickass vibe in more ways than one.
Where Quality Isn’t a Trend. It’s the Standard!
Kickass Beef Jerky isn’t just another snack. It’s a family story dating back to the 1950s, and that history shows in every bite. Their meat is real, never watered down with fillers, and always gluten-free and all-natural. Customers love it! Some call it the “best flavor at a reasonable price.”
The brand isn’t chasing trends. They stick with tried-and-true recipes and honest ingredients. What you get is jerky that is real beef, handcrafted with care. A lot of reviewers say that authenticity keeps them coming back.
What Gets in the Way of Selling Jerky at Scale on Shopify
Kickass Beef Jerky offers a lot of variants. Different flavors, sizes, bundles, gift boxes – you name it. But it became harder to manage it all behind the scenes. Here’s what likely got in the way:
- Messy Product Pages
- Lengthy Bulk Orders
- Difficulty in Tracking
- Complicated Bundling
- Not Mobile-Friendly
Challenge#1 Messy Product Pages
Too many choices made their product pages feel packed. It was hard for shoppers to see everything at once. Picking the right flavor or size wasn’t always easy. The whole process started to feel slow and clunky.
Challenge#2 Lengthy Bulk Orders
Some customers don’t want just one; they might pick different variants. But ordering in bulk wasn’t smooth. People had to select items one by one. That meant lots of clicking, and lots of chances to get annoyed.
Challenge#3 Difficulty in Tracking
With so many flavors, tracking stock wasn’t simple. Sometimes, a flavor would run out but still show up as available. That led to missing items, order issues, and unhappy customers.
Challenge#4 Complicated Bundling
Creating custom boxes and gift sets meant setting up each one by hand. Every new combo needed its own product page or rule. It took time. And mistakes were easy to make.
Challenge#5 Not Mobile-Friendly
On phones, the shopping experience got worse. Long lists, small buttons, too many options. It was just too much. People gave up before they finished checking out.
Simplifying Bulk Buying and Bundling for Kickass Beef Jerky: MultiVariants in Action
It wasn’t always smooth for Kickass Beef Jerky. With so many flavors and bundle deals, their product pages were starting to get messy. Customers had to click around a lot just to build a simple order. Bulk buying felt like a chore.
The team knew something had to change. But how?
That’s when they found MultiVariants from the Shopify App Store.
Now, everything sits neatly on one product page. No mess. No confusion. Customers can pick and choose different flavors right there. No more jumping between tabs.
They also switched to a list view layout. It shows each variant with its price and stock status. If something’s out of stock, customers see it right away. That clears up a lot of guesswork.
For bundles, they used MultiVariants’ rules – Min/Max order quantity. For olive and pickle packs, you have to pick at least 2 but no more than 4.
The checkout button stays inactive until you meet those rules. It even shows a warning message.
If someone picks more than the allowed amount, they’ll see a message right away.
And if they try to check out with less than the minimum, it’ll say ‘The total quantity must be at least 2.’
Their bigger bundles work the same way. For example, in the 3oz Beef Jerky and 7oz snack stick “Create Your Own” packs, customers must choose at least 4 items, up to 12. They even capped each flavor at 8 units max. Can’t pick more, can’t check out unless you follow the rules.
This app works great even in the mobile version.
That’s how they kept it clean, easy, and under control.
One look at their review, and it’s clear that they’re glad they chose MultiVariants –
“Perfect solution to creating variants with multiple sizes and price points. We’ve been using this app for over 5 years and the customer service is absolutely top notch. If you’re considering this solution, I cannot recommend it enough.“
Wrapping Up the Kickass Story
Kickass Beef Jerky takes snacking seriously, from the ingredients to the way it sells it. They use lean cuts, which means less fat and more protein. They also offer sugar-free and gluten-free versions. So, you won’t find hidden carbs or filler. Everything is built around quality and simplicity.
That same care shows up in their store, too. Buying in bulk, mixing flavors, or sticking to a favorite is now quick and frustration-free. No extra steps, no messy layout. Just straightforward shopping for people who know what they want. It’s a clean setup for a clean product. And that says a lot about how Kickass does things – honest, direct, and always with the customer in mind.
