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Guides, use cases, and product updates on Shopify bulk ordering and variant selling. Filter by category to find what you need.
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Wholesale/B2B10 min readWhat is automated wholesale order processing, and why should Shopify B2B merchants care? It’s a system that moves your wholesale orders from cart to fulfillment without all the manual work. No more emails, spreadsheets, or pricing mistakes. It helps you work faster, cleaner, and with fewer errors. If you’re still managing wholesale orders by hand, […]
Wholesale/B2B11 min readYou want the right people to see the right prices and products. You also do not want to mix wholesale and retail customers. Shopify wholesale user permissions let you control who can view and purchase wholesale products. Shopify says that custom user permissions improve B2B sales efficiency, accuracy, and customer retention. However, it can be […]
Wholesale/B2B11 min readTechTarget reports that B2B eCommerce sales will cross $36 trillion globally by 2026. This surge in growth comes with rising expectations. Today’s B2B buyers expect the same smooth experience they get from B2C shopping but with the features built for bulk purchasing, pricing tiers, and account-based workflows. That is why b2b Shopify store customization is […]
Wholesale/B2B11 min readOn the surface, it may seem like selling wholesale on Shopify is simple. Just lower the price for higher quantities! However, once you start product bundling, it can become complicated very quickly. Wholesale bundles are not simply bulk pricing items. Instead, it’s a set of items sold together as a bundle. They often include different […]
Updates11 min readIntroduction Shopify 2000 variants is a game-changer for merchants with complex products. Before this update, Shopify only allowed 100 variants per product. That meant B2B sellers had to split one product into many just to show all their options. This caused a lot of problems: messy catalogs, confused customers, pricing mistakes, and hard-to-manage systems. In […]
Wholesale/B2B7 min readDid you know that B2B eCommerce sales are expected to reach $20.9 trillion globally by 2027? (GlobeNewswire) That is a huge sign of how fast online wholesale is growing. The good news: Shopify is making it easier than ever for sellers to tap into this booming market. And how are they doing that? Yes, you […]
Wholesale/B2B11 min readEver watched a high-value wholesale order bounce back due to a single SKU typo? Imagine a 500-unit shipment delayed while you scramble to find the right pallet. That’s the reality for Shopify merchants with sloppy SKU systems—lost revenue, angry buyers, and frantic last-minute fixes. On the other hand, a bulletproof SKU management system stops the […]
Wholesale/B2B9 min readMultiVariants and DiscountRay are two Shopify apps teaming up to deliver the ultimate B2B bulk order discounts experience. The integration allows Shopify merchants to sell products in bulk more efficiently and display smart, variant-specific discounts on the product page. This shows the clear value to buyers for bulk product orders to increase average order value […]
Wholesale/B2B14 min readHere’s the thing—personalization isn’t just nice to have anymore. It’s a must. According to Segment’s state of personalization report, 89% of business leaders believe personalization is crucial to their business’s success in the next three years. Without effective B2B segmentation you can’t offer personalized experiences. If you’re not grouping your wholesale buyers smartly, you’re basically […]