George’s Pudding Pie has become a trusted name in South Africa’s frozen food industry. From savory pies to bite-sized snacks, George’s Pudding Pie offers a variety of premium frozen products. Their food items make them the go-to source for party platters, snacks, and family meals. Their products are perfect for any occasion, with the added benefit of convenience and delicious taste.
However, as their product catalog expanded and more variants were introduced, George’s Pudding Pie faced several challenges in managing complex variants on Shopify. Let us find out how they overcame these challenges with an advanced multi variants app.
Founded in South Africa, George’s Pudding Pie started with a simple goal: provide premium, frozen food that does not compromise on flavor. What began as a local operation has now expanded nationwide, serving not just households but also catering businesses, event planners, and supermarkets.
Whether you’re looking for a savory pie, bite-sized snacks, or sweet desserts, their products continue to lead the way in frozen food offerings. The company focuses on easy-to-prepare meals, making it convenient for customers to enjoy great-tasting food at any time.
George’s Pudding Pie offers a variety of frozen foods perfect for every occasion, including:
Each product is crafted using the finest ingredients, ensuring a fresh, high-quality meal every time.
George’s Pudding Pie is more than just a frozen food provider. They are a company that has earned its place in South African homes and businesses, thanks to its focus on high-quality products and customer satisfaction.
As George’s Pudding Pie’s product catalog grew, they encountered several challenges common to businesses with multiple variants and customization options. Managing these issues required a smarter solution to ensure a smooth customer experience.
With so many different product options, from different flavors to sizes and packaging types, George’s Pudding Pie struggled to manage all the variants effectively. Shopify’s default variant selectors were not ideal for displaying the variety of options that customers needed to browse and compare.
A large portion of George’s Pudding Pie’s business revolves around customizable platters, where customers can select their own combination of snacks. Shopify’s standard interface did not provide an easy way for customers to build their custom platters and select different variants in one go.
With hundreds of different variants in stock, it became increasingly difficult to display accurate availability for each variant. Customers often ran into situations where they added a variant to their cart, only to discover later that it was out of stock.
Some customers attempted to place orders with invalid or incomplete quantities, creating extra manual work and order delays.
By implementing a bulk order app called MultiVariants, George’s Pudding Pie was able to make their bulk ordering process a lot smoother, allowing for a faster ordering experience.
George’s Pudding Pie switched to a List View layout, allowing customers to easily browse and select the product variants they need. All product options, including different sizes, flavors, and packaging, are now displayed clearly with real-time stock counts.

MultiVariants’ real-time stock display ensures that customers always know exactly which variants are available. If a product is out of stock, it is automatically marked with an out-of-stock badge and cannot be selected. This prevents customers from selecting unavailable items, reducing frustration.

With MultiVariants, customers can now build their custom platters and add all the variants to their cart from a single page. This feature is especially useful for catering clients who need to choose multiple items quickly, making the ordering process faster and more efficient.

Using the Professional plan of MultiVariants, George’s Pudding Pie set a minimum quantity of 1 for their products. This ensures that no one can place an order for less than the required minimum, avoiding incomplete orders and ensuring that all products are purchased in the correct quantities.

Since implementing a bulk variants app, George’s Pudding Pie has seen significant improvements in both their customer experience and operational efficiency:
Here is what George’s Pudding Pie had to say about their experience after using MultiVariants:

George’s Pudding Pie continues to be a leader in South Africa’s frozen food industry, offering an ever-growing variety of high-quality frozen meals and snacks. Their commitment to product quality, customer service, and convenience has made them a trusted resource for families and businesses alike.
By implementing a smart b2b wholesale app to enhance their Shopify store, George’s Pudding Pie has greatly improved the customer experience. This partnership has made their operations a lot smoother. It has also enabled them to meet the growing demand for their delicious products while ensuring that their customers enjoy a seamless shopping experience.