Genesis Furniture is an acclaimed home furnishing store in Markham and Toronto. It specializes in contemporary and luxury furniture, including bedroom sets, dining tables, living room essentials, and office furniture. They are dedicated to making each home a dream home with their carefully crafted, high-end furnishings.
Genesis Furniture: A Legacy of Prestige and Poise
The online shop of Genesis Furniture highlights a stunning selection of furniture aimed at modern homeowners and businesses. However, with the growth of their business, they struggled with managing the product variations, stock checking, and overall inventory management systems. That is when they chose to go with the MultiVariants bulk ordering app.
The Genesis Furniture Journey
The company started as a small family business aimed at helping customers access affordable yet elegant home furnishings. The founders, deeply passionate about interior design and craftsmanship, developed a collection of furniture pieces that showed their love for form and function.
Their unwavering commitment to customer satisfaction through quality products ultimately motivated them to physically and digitally expand their store. With the increase in online shopping, Genesis Furniture seized the opportunity to use Shopify-based eCommerce solutions to serve customers better.
Why Choose Genesis Furniture?
Most furniture stores are quite tedious. But this is not the case with Genesis Furniture. They aim for modern aesthetics, craftsmanship, and quality. Here is how they are achieving their goals:
- Supreme Quality Craftsmanship
Genesis stands out with every item being carefully designed and crafted with tough materials that will stand the test of time. They have a wonderful collection of timeless furniture that can be enjoyed for years.
- Sleek and Contemporary Furnishings
Their collection combines modern tastes with versatile and stylish pieces that fit various décor styles. Beautifying any area of the house or workplace is now possible with their products.
- Meeting Customer Expectations
Genesis Furniture puts customer satisfaction at the top of everything. They provide tailored offers per specific requirements, and give support after sales.
- Competitive Pricing
Top-notch quality furniture is now available at affordable prices. It makes their luxurious items accessible to all. For Genesis, quality always remains uncompromised.
Genesis Furniture is well known for balancing good prices and high-quality furniture. The company focuses on customer service so that everyone receives tailored assistance. Hence, their attention to detail and care for each item have helped them win the hearts of many consumers.
Types of Product Genesis Furniture Offers:
Tables
- Coffee Tables
- Console Tables
- End Tables
- Dining Tables
Accent & Decorative Pieces
- Ottomans / Poufs
- Benches
- Bar Carts
Bedroom Furniture
- Beds (e.g., Platform Beds, Upholstered Beds)
- Nightstands
- Dressers
- Mirrors
Seating
- Sofas
- Sectionals
- Loveseats
- Accent Chairs
- Recliners
- Chaise Lounges
Home Office & Desks
- Writing Desks
- Office Chairs
Outdoor Furniture (Limited Selection)
- Patio Chairs
- Outdoor Tables
Storage & Cabinets
- TV Stands / Media Consoles
- Bookshelves
- Display Cabinets
- Buffets / Sideboards
Challenges Faced While Selling on Shopify
Although Shopify gave Genesis Furniture a great opportunity for eCommerce, they encountered numerous challenges in managing their large product catalog. Let us have a look at these challenges.
- Challenge 1: Limited Visibility of Product Variants for Bulk Buyers
- Challenge 2: Inability to View Stock Levels Per Variant
- Challenge 3: Unclear Pricing for Each Variant
- Challenge 4: Navigating Multiple Pages to Complete A Bulk Order
Challenge 1: Limited Visibility of Product Variants for Bulk Buyers
Viewing all available product variants simultaneously was impossible. Complicated product layouts leading to inefficiency frustrated both the seller and the buyers. B2B clients needed to compare sizes, colors, and materials quickly.
Challenge 2: Inability to View Stock Levels Per Variant
There was no immediate way to know if a specific variant was out of stock. Confusion, last-minute cart changes, and occasional disappointment were common among customers. It was especially frustrating for B2B buyers making larger, time-sensitive purchases.
Challenge 3: Unclear Pricing for Each Variant
For businesses purchasing items on bulk, having to click on each individual variant to check their prices was exhausting and time-consuming. Without any upfront pricing, comparing options and budgeting became a hassle.
Challenge 4: Navigating Multiple Pages to Complete A Bulk Order
Genesis Furniture’s B2B clients often need to purchase multiple variants in one go. They had to add each variant individually to the cart, which was slow and repetitive. It also led to confusion, errors, and frustration.
How a Shopify Bulk-Ordering App Saved the Day
Genesis Furniture wanted a powerful Shopify app for the ultimate bulk-order solution. They were looking for an app that solved all their challenges. That is when they came across MultiVariants – the perfect bulk order and B2B bundle solution. Let us see how the MultiVariants app helped them overcome these challenges.
Overcoming Challenge 1: List-Style Variant Display for Instant Comparison
MultiVariants features a list-style display of all product variants on one page. Customers can now see all variant options (like color, size, or fabric) on the product page. It helps scan, compare, and select the best choice for their needs. When buying in volume, designers and business buyers can benefit from this feature.
Overcoming Challenge 2: Clear Stock Indicators & Out-of-Stock Badges
Thanks to MultiVariants, stock quantity visibility and out-of-stock badges now appear for each variant. It allows buyers real-time insights into availability. The transparency helps ensure that bulk buyers only select in-stock items. It also prevents cart abandonment and lets bulk buyers plan their orders more efficiently.
Overcoming Challenge 3: Direct Display of Variant Pricing
With MultiVariants, customers can now see the prices directly next to each variant, which helps during bulk purchasing decisions. For example, a customer needing a sofa can now compare prices easily between, e.g., a standard sofa chair and an ottoman sofa. This feature helps them instantly see the cost of each option.
Overcoming Challenge 4: Bulk Ordering from a Single Product Page
MultiVariants allows clients to select varying quantities and multiple different variants from a single product page. This feature, available even on the Starter Plan, has simplified this bulk ordering process for businesses and designers. Now they can easily add multiple products to the cart in just a few clicks, thus saving time and reducing friction.
Genesis Furniture: A Happy Customer
Genesis Furniture’s commitment to providing a smooth shopping experience led them to adopt a more efficient bulk-ordering solution. By solving key Shopify limitations like complicated variant selection, lack of stock visibility, and inefficient bulk ordering, MultiVariants has become their go-to app for their online store.
The increased productivity of their online shop and positive responses from their customers are why they have become a loyal client of MultiVariants ever since.
Genesis Furniture 5-star review:
The best app ever! Great customer service, thank you so much!
